Introduction

In 2025, the Indian real estate market is undergoing a major transformation. In the recent real estate trends, we have seen a major property price hike, limited transparency, and complex buying process. This has left homebuyers frustrated, while having these continuing shifts in the real estate realm, a new trend is emerging “group buying in real estate” where multiple buyers come together to negotiate with developers and secure better deals.

Platforms like “TogetherBuying.in” are at the forefront of this movement. The platform is combining collective purchasing weather technology-driven transparency to make home buying more affordable and accessible to every citizen of this country.

Understanding the Group Buying Model in Real Estate

In simple terms, group buying in real estate is when a group of buyers pool their interest in a project or property type and approach developers collectively.

By doing so, they can negotiate:

• Lower prices per unit
• Exclusive offers and upgrades
• Better payment terms
• Priority allotment

This model has already gained popularity in sectors like e-commerce, but in 2025, it’s gaining strong traction in the Indian residential property market.

How does real estate group buying work in India?

1. Buyer interest aggregation – A platform like TogetherBuying helps serious buyers come together directly with the builder or developer.

2. Developer negotiation – The joint demand is offered to the developers who are more eager to provide competitive prices on bulk booking deals

3. Exclusive deals – Customers receive discounts, free and improved payment terms, which individual customers cannot avail.

4. Transparent process – The platform provides assurance of clarity in prices, schedules and agreements to all parties.

2025 Real Estate Trends Driving the Rise of Group Buying

The group buying trend isn’t emerging in isolation, it’s a direct response to current market challenges and buyer needs.

1. Rising Property Prices According to a Knight Frank report India’s 2025 real estate market has seen average residential prices hike in top cities that have been increased by 6-10% every year. This price surge is making affordability the top concern for first-time homebuyers.

2. Transparency Demands The RERA act has improved the buyer protection but issues like hidden charges, unclear possession timelines and misleading marketing gimmicks still exist. Homebuyers now expert full transparency before committing or investing in a property.

3. Shift to Tech-Driven Property Buying Proptech platforms are changing the way for the homebuyers to make property buying more comfortable and accessible. Buyers are more comfortable using online platforms for research, virtual site visits, and deal finalisation. Group buying platforms like TogetherBuying use:

• AI to match buyers with similar preferences
• Data analytics to assess market trends
• Secure digital contracts for faster deal closure

4. Community Buying Culture Post-pandemic, buyers value community living and like knowing their neighbours even before moving in. Group buying naturally builds like-minded communities.

The Benefits of Group Buying in Real Estate (India Context)

Group buying is not only about cost saving but it's an amazing shift in how people approach property investment.

1. Lower Prices Through Collective Bargaining

When 20–50 buyers approach a developer together, the per-unit cost can drop significantly, sometimes by 5–15%.

2. Exclusive Offers

Developers may provide:

Waived maintenance for the first year Free parking or clubhouse memberships Waiver on GST or stamp duty in special cases

3. Risk Reduction

Buying through togetherbuying.in means all legal documents of the builder and project approvals are pre-verified.

4. Faster Decision-Making

When multiple buyers show interest in the property, the developers are more likely to close the deal quickly.

5. Community & Networking

Homebuyers may connect with future neighbours through group buying which creates a support system and adds emotional value to the purchase.

How TogetherBuying is Revolutionising Group Deals in Real Estate

This new emerging trend “group buying in real estate” is an easy concept. However, execution is a key, togetherbuying.in making this concept easy for all by bringing the innovation, credibility, and technology to ensure home buyers get maximum value and at discounted price.

1. Verified Listings & Developer Partnerships Only RERA-approved projects are listed. Developers undergo a strict credibility check before being onboarded.

2. AI-Powered Buyer Matching Buyers with similar budget, location, and amenity preferences are grouped automatically. This speeds up the deal aggregation process.

3. Transparent Pricing & No Hidden Charges All costs are disclosed upfront. Price negotiations are shared openly with all group members.

4. End-to-End Support

• Legal verification
• Loan assistance
• Registration process
• Post-purchase support

5. Exclusive Access to Pre-Launch Deals

Developers often release pre-launch inventory to TogetherBuying groups at lower-than-market prices.

Case Study: How a Buyer Group Saved ₹15 Lakhs in Pune

In early 2025, TogetherBuying formed a group of 30 buyers interested in a premium residential project in Pune.

Results:

• Negotiated price: ₹7,800/sq ft (market rate was ₹8,600/sq ft)
• Savings per buyer: ₹12–15 lakh
• Additional perks: Free clubhouse membership + 1-year maintenance waiver

Why Developers Also Benefit

Group buying isn’t just good for buyers, developers gain too:

• Faster inventory sales
• Reduced marketing costs
• Assured payment schedules
• Positive word-of-mouth marketing

This creates a win-win ecosystem.

The Future of Group Buying in India

With rising adoption of digital platforms, the next five years will see:

• More buyers forming micro-groups for specific projects.
• Integration of blockchain-based contracts for added transparency.
• Increased developer partnerships with platforms like TogetherBuying.

Conclusion

The group buying in real estate gives an easy way to negotiate directly with the developer, making it more accessible to every homebuyer looking to purchase or invest in property. If you are planning to buy a home in 2025, don’t fall into the trap of real estate agents. Use the power of collective buying with Togetherbuying.in to get the best deals and prices, more importantly you will get the peace of mind.

People Also Ask

Q1: Is group buying in real estate safe in India?

Yes, when done through a reputable platform like TogetherBuying, which ensures legal verification and developer credibility checks.

Q2: How much can I save through group buying?

On average, buyers save 5–15% compared to market prices, along with additional benefits like waived charges.

Q3: Can NRIs participate in real estate group buying in India?

Yes, NRIs can join group deals, subject to RBI guidelines and project eligibility.

Q4: Is it only for residential properties?

While it’s most popular for residential projects, group buying is also applicable to commercial spaces.