The Indian luxury residential market is witnessing a historic moment with Elie Saab, the internationally acclaimed Lebanese fashion and lifestyle brand, making its debut in India's real estate sector. Through strategic partnerships with M3M India and Smartworld Developers, Elie Saab is launching two ultra-premium branded residence projects in Gurugram and Noida, marking the brand's first residential ventures in the country.
This collaboration represents a ₹3,500 crore investment with projected revenues exceeding ₹8,200 crore, positioning these developments among the most significant branded residence initiatives in NCR's history. With complete Haryana RERA and Uttar Pradesh RERA registrations, verified land parcels, and transparent project timelines, these residences offer a compelling proposition for discerning homebuyers and long-term investors.
About Partnership: M3M, Smartworld, and Elie Saab
M3M Group and Smartworld Developers
M3M Group has established itself as one of North India's leading luxury real estate developers, with a proven track record in delivering premium residential townships and commercial complexes across Gurugram. The group is known for large-scale execution, quality standards, and strategic land positioning in high-growth corridors.
Smartworld Developers, founded by M3M Group promoter Pankaj Bansal, focuses on contemporary residential design with emphasis on efficient space planning, modern amenities, and lifestyle-driven layouts. The company combines established execution capabilities with fresh design thinking tailored to evolving NCR buyer preferences.
Elie Saab: Four Decades of Global Luxury
Founded in Beirut in 1982, Elie Saab has evolved from a bridal couture atelier into a global luxury empire spanning haute couture, ready-to-wear, fragrances, home décor, and branded real estate. Key milestones include:
- 1997: First non-Italian member of Italy's Camera Nazionale della Moda
- 2002: Global recognition after dressing Halle Berry at the Academy Awards
- 2003: Invited to Paris's prestigious Chambre Syndicale de la Haute Couture
- 2019: Launch of Elie Saab Maison (luxury furniture and home décor) and entry into branded real estate
- Present: Over 160 boutiques worldwide with flagship stores in Paris, London, Dubai, and New York
Elie Saab's Global Real Estate Portfolio
Before entering India, Elie Saab has successfully branded luxury residential developments across 14 countries, including:
- Saab Residences, Dubai: Luxury beachfront development at Emaar Beachfront (2019)
- Saffire Residences, São Paulo: High-end project in Brazil, scheduled for 2026 completion
- Additional projects across Qatar, Europe, and international markets
The brand's design philosophy emphasizes timeless elegance, intricate detailing, luxurious materials, sophisticated color palettes, and harmonious spatial planning, principles now being applied to the India projects.
Project 1: M3M Elie Saab Residences, Gurugram
Location and Connectivity
Located in Sector 111, Gurugram, along the Southern Peripheral Road (SPR) and Dwarka Expressway corridor within the Smart City Delhi Airport (SCDA) zone, this project offers exceptional connectivity:
Key Distances:
- Cyber City (India's largest corporate hub): 12-15 km
- IGI Airport Terminal 3: 15-18 km via Dwarka Expressway
- Golf Course Road: 10-12 km
- Delhi Border (Dwarka): 8-10 km
- Upcoming Dwarka Expressway Metro: Nearby stations planned
Infrastructure Advantages:
- 8-lane Dwarka Expressway providing seamless Delhi-Gurugram connectivity
- Southern Peripheral Road connecting NH-8 to Sohna Road
- Proximity to international schools, premium hospitals (Medanta, Artemis, Fortis)
- SCDA master plan development ensuring future growth
RERA Registration and Land Details
Haryana RERA Registration: RC/REP/YHARERA/GGM/984/716/2025/166
Land Parcel:
- Total Licensed Land: 15.99375 acres
- Registered Project Phase: 2.7505 acres
- Land Acquisition Cost: ₹541.66 crore
Approved Land Use Distribution:
| Land Use Category | Area (Acres) | Percentage |
|---|
| Residential Construction | 1.0627 | 38.6% |
| Roads & Internal Circulation | 1.6878 | 61.4% |
| Total | 2.7505 | 100% |
This distribution demonstrates premium emphasis on accessibility and low-density planning, with over 61% allocated to roads and circulation.
Project Timeline:
- Proposed Completion: September 30, 2032
- Initial Possession Target: January 31, 2028
- Unit Configuration and Specifications
- Total Units: Approximately 336 ultra-luxury apartments
Configuration: Exclusively 4.5 BHK residences
Size Range:
- Carpet Area: 169-203 square metres (1,819-2,185 sq ft)
- Super Built-Up Area: 4,200-4,650 sq ft (estimated)
- Average Size: Approximately 2,002 sq ft carpet area
Key Features:
- Expansive master suites with walk-in wardrobes
- Open-plan living and dining with floor-to-ceiling windows
- Premium modular kitchens with separate utility areas
- Servant quarters with attached facilities
- Large balconies/terraces with premium views
- Private elevator lobbies for select apartments
- Estimated 4-6 units per floor ensuring exclusivity
Pricing and Investment Metrics
- Starting Price: ₹15 crore onwards
- Price Per Square Foot: Approximately ₹37,000 per sq ft
This pricing positions the project in Gurugram's ultra-luxury segment, comparable to DLF Camellias, Godrej Aristocrat, and M3M Golf Estate.
Design and Amenities
#### Elie Saab Maison Interiors:
- Bespoke Italian furniture from Elie Saab Maison collection
- Premium materials: Italian marble, natural stone, designer woods
- Sophisticated color schemes with luxury accents
- Statement lighting fixtures and layered illumination
- Contemporary façade with Elie Saab's signature elegance
Lifestyle Amenities:
- State-of-the-art fitness center and luxury spa
- Exclusive clubhouse with multiple zones
- Swimming pool, jacuzzi, and wellness facilities
- 24/7 concierge and valet services
- Multi-tier security with CCTV surveillance
- Smart home automation systems
- Landscaped gardens and outdoor spaces
Also Read:- M3M GIC – Global International City, Manesar Gurgaon
Project 2: Smartworld Elie Saab Residences, Noida
Location and Strategic Positioning
Located in Sector 98, Noida, along the Noida-Greater Noida Expressway, this project offers strategic advantages:
Key Connectivity:
- DND Flyway: 8-10 km (direct South Delhi access)
- Noida City Centre Metro: 12-15 km (Blue Line)
- Botanical Garden Metro: 10-12 km (Blue and Magenta Line interchange)
- Noida Expressway IT Corridor: 5-8 km
- Film City: 3-5 km
- IGI Airport: 35-40 km
- Jewar International Airport: 40-45 km (game-changing future connectivity)
Infrastructure Benefits:
- Proximity to major IT and corporate offices
- Multiple CBSE and international schools within 5 km
- Premium hospitals (Fortis, Jaypee) nearby
- DLF Mall of India, Gardens Galleria, and retail centers
- Established residential neighborhoods ensuring social infrastructure
- RERA Registration and Land Details
- Uttar Pradesh RERA Registration: UPRERAPRJ300532/12/2025
Land Parcel:
- Total Land Area: Approximately 24,000 square metres (5.93 acres, ~6 acres)
- Land Use: Residential development as per Noida Master Plan
The project is listed on the UP RERA portal with approved layout plans, registration certificate, financial disclosures, and timeline commitments available for public verification.
Project Scale and Development Approach
- Total Units: Approximately 660 residences across all configurations
- Tower Configuration: 3 Towers (Tower A, Tower B, Tower C, Tower D)
Development Philosophy:
- Low-density, high-luxury approach
- Limited apartments per floor (4-6 units) ensuring privacy
- Vertical development (likely G+40 to G+45 structure)
- Approximately 80% open and green spaces
- Dedicated amenity floors and ground-level lifestyle facilities
- Unit Configuration and Specifications
Luxury Branded Residences:
3.5 BHK Apartments:
- Carpet Area: 2,800-3,200 sq ft
- Super Built-Up Area: 3,400-3,900 sq ft (estimated)
- Starting Price: ₹9 crore onwards
- Price Per Sq Ft: ₹26,000-₹28,000 per sq ft
4 BHK Apartments:
- Carpet Area: 3,600-4,000 sq ft
- Super Built-Up Area: 4,400-4,900 sq ft (estimated)
- Estimated Pricing: ₹11-13 crore
Service Apartments:
1 BHK Service Apartments:
- Carpet Area: Approximately 750 sq ft
- Target: Investors seeking rental income, young professionals
2 BHK Service Apartments:
- Carpet Area: 1,650-1,700 sq ft
- Target: Small families, investors, corporate housing
Penthouse Options:
- Limited duplex penthouses (4,500+ sq ft)
- Private terraces, exclusive amenities, panoramic views
Estimated Unit Mix:
| Configuration | Estimated Count | Primary Target |
|---|
| 3.5 BHK Luxury | ~200–250 units | End users, families |
| 4 BHK Luxury | ~100–150 units | Large families, HNIs |
| 1 BHK Service | ~150–200 units | Investors, professionals |
| 2 BHK Service | ~150–200 units | Investors, small families |
| Penthouses | ~10–20 units | Ultra HNIs |
| Total | ~660 units | Mixed buyer base |
Apartment Features
Living Spaces:
- Floor-to-ceiling heights: 10-11 feet
- Large windows with premium glazing for natural light
- Imported marble and vitrified tile flooring
- False ceiling with concealed lighting
Bedrooms and Facilities:
- Master suite with walk-in wardrobe and luxury bathroom
- Built-in wardrobes in additional bedrooms
- Separate servant accommodation (in larger units)
Kitchens and Bathrooms:
- Premium modular kitchens with international brand fittings
- Granite/quartz countertops
- International sanitaryware (Kohler, Grohe equivalent)
- Designer tiles with modern CP fittings
Smart Features:
- Home automation for lighting, climate, and security
- Video door phone and access control
- High-speed Wi-Fi infrastructure
- Energy management systems
- Elie Saab Design Integration
Elie Saab Maison Curation:
- Bespoke Italian furniture: sofas, dining sets, bedroom pieces
- Premium materials: Italian marble, engineered wood, designer tiles
- Sophisticated color palette: neutral base with elegant accents
- Statement lighting: chandeliers and designer fixtures
- Artistic elements in lobbies and common areas
- Comprehensive Amenities
Wellness and Recreation:
- Fully equipped gymnasium with modern equipment
- Spa and wellness center with massage, sauna, steam
- Yoga and meditation studios
- Temperature-controlled swimming pool with kids' section
- Indoor sports: badminton, squash, table tennis
Social Spaces:
- Multi-functional clubhouse with lounge and café
- Banquet hall and party lawn for events
- Library and co-working spaces
- Children's play areas and activity rooms
Outdoor and Landscape:
- Landscaped gardens with 80% green coverage
- Walking and jogging tracks
- Water features and seating areas
- Golf course views from select apartments
Security and Services:
- 24/7 security with CCTV surveillance
- Concierge and housekeeping support
- Valet parking and visitor management
- Rainwater harvesting and solar panels
- Waste management and recycling facilities
- Pricing and Investment Outlook
Pricing Structure:
- 3.5 BHK: Starting from ₹9 crore
- Service Apartments: ₹2.5-6.5 crore (estimated)
- Penthouses: ₹15 crore and above
Investment Potential:
Rental Yield:
- 3.5/4 BHK: 2.5-3.5% annually
- Service Apartments: 4-5.5% annually
Capital Appreciation Forecast:
- Short-term (2-3 years): 6-8% annually during construction
- Medium-term (5-7 years): 10-12% annually post-Jewar Airport
- Long-term (10+ years): 8-10% annually as market matures
Also Read:- M3M Forestia West at Gurgaon International City
Comparative Analysis: Gurugram vs Noida
| Parameter | Gurugram (Sector 111) | Noida (Sector 98) |
|---|
| Land Area | 2.75 acres | 6 acres |
| Total Units | ~336 apartments | ~660 units |
| Configuration | 4.5 BHK only | 3.5 / 4 BHK + Service Apartments |
| Unit Size | 4,200–4,650 sq ft | 750–4,000 sq ft |
| Starting Price | ₹15 crore | ₹9 crore |
| Price / Sq Ft | ~₹37,000 | ~₹26,000–₹33,000 |
| Target Segment | Ultra HNI, CXOs | HNI, Upper Middle Class |
| Completion | September 2032 | ~2030 (estimated) |
| Investment Type | End-use, capital appreciation | End-use + rental income |
Strategic Differentiation:
- Gurugram: Ultra-exclusive, single-configuration luxury for top-tier buyers
- Noida: Broader appeal with multiple configurations and rental income potential
Why Choose Elie Saab Residences?
1. International Brand Heritage
- 40+ years of luxury design excellence
- Proven global residential portfolio across 14 countries
- First Elie Saab branded residences in India
2. Complete RERA Transparency
- Verified land parcels with clear ownership
- Approved layouts and building plans
- Defined completion timelines with penalty clauses
- Escrow account protection for buyer funds
3. Design Excellence
- Elie Saab Maison curated interiors, not just logo licensing
- Bespoke furniture from brand's home collection
- Timeless aesthetics ensuring long-term relevance
4. Prime Locations
- Gurugram: SCDA corridor with Dwarka Expressway connectivity
- Noida: Expressway frontage with Jewar Airport advantage
5. Developer Track Record
- M3M and Smartworld's proven execution capabilities
- Established presence in NCR luxury segment
- Quality construction and timely delivery focus
Buyer Due Diligence Checklist
RERA Verification:
✓ Verify project registration on official RERA portals
✓ Review quarterly progress reports and timelines
✓ Confirm escrow account details
Documentation:
✓ Check land ownership and building plan approvals
✓ Review Builder-Buyer Agreement thoroughly
✓ Verify carpet area vs. super built-up definitions
✓ Understand possession timeline and delay penalties
Financial Planning:
✓ Calculate all-inclusive costs (base price + PLC + parking + GST)
✓ Compare home loan offers and tax benefits
✓ Budget for stamp duty, registration, and interior customization
Site Assessment:
✓ Visit project site and assess location connectivity
✓ Review specification sheet for finishes and fittings
✓ Confirm amenity list and maintenance structure
✓ Evaluate neighborhood development and social infrastructure
Conclusion: A Landmark Opportunity in NCR Luxury Real Estate
The M3M and Smartworld Elie Saab residences represent a new benchmark in India's branded residence segment, combining international design excellence with regulatory transparency, strategic locations, and proven developer capabilities.
Key Highlights:
Gurugram Project:
- Ultra-luxury 4.5 BHK residences starting at ₹15 crore
- 2.75 acres in SCDA with complete Haryana RERA compliance
- Exclusive positioning for top-tier buyers
- Completion by September 2032
Noida Project:
- Diverse configurations (3.5/4 BHK + service apartments) from ₹9 crore
- 5.93 acres with 660 units and 80% green spaces
- Jewar Airport connectivity advantage
- Mixed-use appeal for end users and investors
Both projects offer verified land parcels, RERA-backed timelines, Elie Saab Maison curated interiors, and comprehensive amenities, making them compelling options for discerning homebuyers and long-term investors seeking premium NCR real estate assets with international brand association.
As NCR's infrastructure continues to evolve with Dwarka Expressway, metro expansions, and Jewar Airport, these branded residences are positioned to deliver both immediate lifestyle elevation and sustained value appreciation in India's maturing luxury housing market.
