How Group Buying Saved Mr. Rajat Garg Over ₹1 Crore on a Branded Apartment

Introduction

Client: Mr. Rajat Garg, a developer from Lucknow Project: Branded Apartments, Ras Al Khaimah, UAE Asset Type: Investment-focused apartment

The Situation

Mr. Rajat Garg was excited about securing an apartment in a newly launched Branded project in Ras Al Khaimah. He booked a 709 sq ft unit during the launch phase for AED 2,050,000. With 20% paid upfront, he was preparing to finalize the agreement.

However, a surprising discovery came to light: a friend of Mr. Garg’s found a 940–1,000 sq ft unit in the same project priced at approximately AED 2,300,000, translating to AED 2,300–2,400 per sq ft.

In contrast, Mr. Garg’s effective rate was ~AED 3,200 per sq ft, meaning he was paying AED 600–800 per sq ft higher than comparable units—a potential excess of INR 1–1.5 crore.

I was surprised to find such a huge difference in pricing for similar apartments. I knew I needed to explore all options to avoid overpaying. – Rajat Garg

The Solution

TogetherBuying stepped in with a group negotiation strategy:

1. Combined Deals: The purchases of Mr. Garg and his friend were presented together to the developer to strengthen bargaining power.

2. Unit Upgrade And Reallocation:

   • Mr. Garg’s unit was upgraded from 609 to 224.
   • His friend purchased unit 1119 (~1,000 sq ft).

3. Aligned Pricing: The negotiation successfully aligned the price per sq ft for both clients to match the friend’s more favorable rate.

By combining our deals, we were able to negotiate effectively and secure a rate that would have been impossible individually. – Rajat Garg

The Outcome

• Savings : ~AED 800 per sq ft for Mr. Garg, equating to roughly INR 1–1.5 crore saved compared to his original launch booking.

• Key Insight: Launch-phase individual buyers may face higher effective rates due to inventory pressure. Bundling purchases can create leverage and secure materially better terms.

It’s incredible how collaborating through TogetherBuying turned a potential overpayment into significant savings. – Rajat Garg

Why It Matters

This case highlights the power of group buying in real estate. Even high-value investments in premium projects can be optimized when buyers coordinate, ensuring fair pricing and better terms.

TogetherBuying enables investors to:

• Reduce price disparities in competitive launches.
• Leverage combined negotiations for premium units.
• Maximize returns on investment and rental assets.