case studies

28 Nov 2025
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Raghav wasn’t actively looking to buy a home. Between rising property prices and confusing broker conversations, he had almost paused his search. But one evening, while scrolling Instagram, a 40-second reel from @togetherbuying.in changed everything.
The reel explained how group buying can help buyers secure homes at significantly lower prices. It also showcased an upcoming deal at Tulip Melrose (Sector 70, Gurugram). Curious, Raghav tapped the link, visited the TogetherBuying website, and logged in to explore more details.
Once inside the platform, Raghav was surprised to see a large collection of verified and curated projects. For every listing, the website displayed both the developer price and TogetherBuying’s targeted price.
The gap between these two numbers immediately caught his attention. In many projects, the targeted price was several lakhs lower than what brokers and other portals were quoting.
Raghav wanted to be sure, so he cross-checked the prices on multiple platforms, including popular property portals, resale channels and even a few brokers he already knew. Everywhere he checked, the price was significantly higher.
This was the moment he realised that Together Buying's group-buying model might actually unlock savings he could never get alone. He returned to the website to understand the membership better.
When Raghav opened the subscription page, he saw the full list of benefits that came with the ₹1,450 membership, including:
For the first time, a real estate platform felt structured, transparent and buyer-friendly. The subscription made sense. Raghav purchased it within minutes.
Inside his dashboard, he came across a 5 BHK unit with a super area of 3,216 sq.ft., listed at a developer price of ₹4.77 Crore. The project looked promising, and the targeted price displayed by TogetherBuying made it even more compelling.
As Raghav explored further, he noticed something encouraging. A buyer group had already formed for the same 5 BHK unit. Three other serious buyers were reviewing the project and looking to move ahead together.
This gave Raghav instant confidence. It confirmed that the property was in high demand and that he would not be negotiating alone. He clicked Join Group and became the fourth member.
Within the next twenty-four hours, the group was complete and verified. With the ideal group size achieved, the TogetherBuying team could now begin negotiations with the developer. This was when the advantage of group buying truly began to work in Raghav’s favour.
Once the group reached the required size, the TogetherBuying master negotiator reviewed the inventory, the project’s market position and ongoing sales trends. This helped determine how far the price could realistically be pushed.
With four committed buyers aligned on the same unit type, our team approached the Tulip Melrose developer. Developers pay close attention when they see multiple verified buyers ready to book together, because it speeds up their sales cycle and gives them higher certainty.
The negotiator emphasised the strength of the group’s collective intent to purchase and initiated a detailed price discussion. Over multiple rounds of conversation, comparisons and evaluation, TogetherBuying secured a full 10 percent discount on the listed price. It was a result that an individual buyer could never achieve alone.
Developer price: ₹4.77 Crore Discount secured: 10 percent
4.77 Cr × 10% = ₹47.7 Lakh
₹4.77 Cr − ₹47.7 Lakh = ₹4.29 Crore
Before: ₹14,832 per sq.ft After: ₹13,349 per sq.ft
For a ₹1,450 subscription, Raghav unlocked a discount worth almost ₹48 lakh.
What Raghav Said
I never expected a short Instagram reel to lead to my home purchase. Within two days, I was in a verified group, and the TogetherBuying team negotiated a discount I could never get alone. This is the smartest way to buy real estate.
Raghav’s journey started with a forty-second reel. Yours can start here.
? Explore live deals on TogetherBuying.in ? Follow us on Instagram: @togetherbuying.in
Join a group, take part in negotiation and save big on your next home.
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